• Highlight Problems & Focus on Solutions: Discuss any concerns you have vigorously with your project manager as soon as they come to your attention. Don’t just suggest a solution in order to move forward, but merge with the website experts you have hired to squeeze out the best possible solution.
• User comes first: Don’t bother about the detail, that’s why you’re hiring a designer. Instead, focus on the big picture; how will users respond to the design and will it meet my business objectives?
• Always explain (and ask) why: Always be curious and thorough. If someone does not like your design, politely ask them the reason. Don’t hesitate to dig deeper by asking them to share their feelings and opinions. Everyone has a unique view and understanding your users is the ultimate goal.
• Recognize your own tastes: Remember, design is highly subjective. Something you love may repulse someone else. If ‘beauty is in the eye of the beholder’ then let go of your personal bias and focus on the user.
• If any doubts, check: If there is any uncertainty regarding your direction, HALT. There are plenty of ways to gain group feedback. This will clear out any issues that have gone unchecked and give you the confidence to continue forward.
• Nothing is permanent: you are creating digital space in a digital world. It’s the internet.
• Monitor the research: It’s easy to become your own worse enemy when designing based on instinct’s. Ignore your gut and trust the science and research that have gone into understanding and executing effective web design.
• Resist your tempt to copy: Don’t imitate the competitors. If the objective is to stand out and rise above, blending in will get you no where.
• Context is important: When it comes to presenting your finished product, be sure to explain the viewer on the context, direction, and purpose of the site. This will help them understand you better.
• Avoid Exposure: Design is subjective. Limit the site’s exposure while testing to avoid wading through a murky pool of mixed opinions