DoIT Mobile Applications

Mobile Applications have been the newest innovation in the world of technology throughout the past few years with the creation of various mobile application marketplaces and the demand for quality mobile applications. The influence that mobile applications have had are so irresistible that Smartphone manufacturers now depend on mobile applications as one of their main influences why their Smartphone has a competitive advantage compared to another Smart phones. Mobile Application Marketplaces and App Stores are the new search engines of the wireless world and V-Soft has fortunately had the opportunity to be involved in this booming industry from its birth.

The birth of the mobile application industry can be traced to the introduction of Apple’s iPhone and their iTunes Mobile Application Marketplace which was released in 2007. That was the first time when average consumers started using (in fact, even demanding to use) their mobile devices as a gateway to the Web. In the past it was claimed that only ‘corporate’ business individuals would use their mobile device for checking updates or email but the iPhone was the first device that truly revolutionized the way the common consumers used their mobile device for more than just voice phone calls. Mobile devices were no longer called Cell Phones but now took on a name known as the Smartphone.

With new ways to access the World Wide Web, the demand and need for more wireless devices that could offer the same capabilities as a laptop rose to levels never expected. Companies such as Google started developing their own version of Smartphone devices and platform known as Android while Microsoft started working on their new mobile OS known as the Windows Mobile 7 and Windows Mobile 8.

At the same time mobile and software developers got the revelation that they could take mobile website capabilities entirely up to another level by developing new applications known as Mobile Applications. These mobile applications would perform the same functions as web-centric mobile websites would but the layout of these applications would be much more user-friendly, stylish and specifically designed for a mobile devices screen compared to web-centric websites that were designed for a PC/Laptop but were scaled down to fit a mobile devices.

Within a few months of the iPhone’s release, mobile application developers from all across the world were rushing to be the first ones to create mobile applications that would change the world. Applications for purchasing movie tickets, playing mobile games, having real time navigation, checking news, checking one’s body fat percentage, and so forth started appearing in the market at a rate never imagined.

With the demand for mobile applications and the rise of mobile Smartphone devices, the mobile application industry has taken off similar to how the Dotcom boom exploded in the 90’s. It is hard to predict what the future holds but with so much competition and demand for these mobile applications, it is easy to see that the mobile industry will continue to grow strong and make an impact on the way individuals conduct their lives.

The rise of the app store has fundamentally changed the concept of software delivery. Gone are the days when zealous software companies sent users discs in the mail that ended up making better coasters than promotion. Many computers these days do not even ship with a CD-ROM drive and smartphones have never seen any type of physical downloads. The delivery mechanism of the application store is an often-overlooked revolution of the mobile era.

Do IT Content Management System – CMS

Content management system (CMS) is used to manage the content of a website. A CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA allows the content manager/author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and deletion of content from website without the help of a webmaster. The CDA uses and compiles the information to update the website. The tools of a CMS system vary, but most of them include web-based publishing, format management, revision control, and indexing, search, and retrieval.

Web-based publishing feature permits users to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify web content. The format management tool allows documents including legacy electronic documents and scanned paper documents to be converted into HTML or Portable Document Format (PDF) for the website. The revision control feature allows content to be updated to a newer version or restored to a previous version. Revision control also tracks any changes made to files by individuals. An additional feature is indexing, search, and retrieval. A CMS system indexes all data within an organization. Individuals can then search for data using keywords, which the CMS system retrieves.

A CMS system may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a website to make its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern. If you visit a search engine and search for “Laptop,” the advertising banners will advertise businesses that sell laptops instead of businesses that sell fertilizers.

There are factors to be considered before an organization decides to invest in a CMS. First, an organization’s size and geographic details must be considered especially if an organization is spread out over several countries. For these type of organizations, the transition to CMS is more difficult. Secondly, the diversity of the electronic data forms used within an organization must be considered. If an organization uses text documents, graphics, video, audio, and diagrams to convey information, the content will be more strenuous to manage.

Posted in CMS

DoIT Web Design

Web design is used as a general term to define any of the various tasks used to create a web page. To be precise, it refers to jobs focused on building the front-end of a web page.

The web consists of lots of pages, providing information using different technologies and linked together with hyperlinks. There are two basic things to any web page found on the Internet. The first one is the presentation that the user interacts with, mostly visually, while the second one is a back-end that consists of information for non-human browsers.

HyperText Markup Language (HTML) is used to tell a browser how to present information. A stricter version of HTML is also widely used, known as eXtensible HyperText Markup Language (XHTML). Using HTML or XHTML, a web designer is able to instruct a browser how a web page should appear. For the last few years, there has been a push towards separating the underlying structure of a web-page (using HTML) from the visual presentation of the site by using Cascading Style Sheets or CSS. This approach has a number of major benefits in both the short and long term, and it is gathering popularity as time progresses.

From a technical standpoint, the act of web design can be quite difficult. To begin with, not all browsers interpret HTML according to the standards created by the standard-setting body — the World Wide Web Consortium, also known as W3. This means that while a page will appear as the designer wishes it to in one browser; it may appear completely differently in another. There are numerous fixes and work-arounds to try to circumvent browser-specific bugs, but it is a difficult business at best.

Another major limiting factor is the overabundance of formats a site might be viewed in. While graphic designers know exactly how large the piece of paper they are printing on will be, a web designer must account for different monitor sizes, different display settings, and even browsers for non-sighted users. Combined, these concerns often leave a design professional struggling to use enough dynamism to make a web page attractive on a range of browser sizes, while creating a layout static enough to allow for the use of images and other necessarily fixed-size components.
In addition to XHTML and CSS, designers often use a number of database driven languages to allow for more dynamism and interactivity on their websites. While useful with smaller sites, such languages become a virtual necessity on any site presenting huge amounts of data.

The possibilities for web design are virtually endless, although at one point, they were quite locked by the boundaries of the browser itself. With the advent and flexibility of embedded technologies, these boundaries have been all but deleted, allowing for a versatility and dynamism that challenges the imagination of anyone interested in designing for the Internet.

DoIT E-commerce

E-commerce refers to businesses and consumers buying and selling products online. The majority of e-commerce websites are retail stores selling products directly to the public. But there are also a proportion of online stores dedicated to business-to-business (B2B) sales or wholesale activity. E-commerce does not only define the selling of physical products, it also defines the selling of services where payments for the services are made online. In general, an e-commerce is a website where a transfer of funds is completed electronically.

E-commerce in process
There are hundreds of different products and services for consumers and the hundreds of different ways these products and services can be delivered. E-commerce by its nature is varied in the way it works. In its most basic form e-commerce works as follows:

  • Consumers choose a product or service on a website
  • Consumers pay electronically on the website (online credit card transactions) or using a third party payment provider such as PayPal
  • The business owner or merchant receives the order and payment and the order is fulfilled (delivered by post, booked in for services etc)

Making payments online is completed via a secure connection to ensure that sensitive data such as credit card details and personal information are kept private.

Benefits of DoIT E-commerce to the consumer
E-commerce has become the most preferred method of shopping for a large number of consumers. Online shopping provides a vast array of benefits to the consumer that is otherwise unavailable in standard brick and mortar stores.
E-commerce has enabled the consumer to complete transactions from the comfort of their own home, transactions that would usually happen within the walls of a store. Transactions now take only minutes, rather than the hours included in physically getting to the stores.

Consumers are finding it quick and more convenient to shop online and they are also making more comparisons than ever. It’s very simple to comparing the price, delivery time and product specifications. Browsing multi websites that stock products that match your criteria is as simple as a Google search. Consumers can now compare multiple products in minutes.

Most of the consumers are turning to e-commerce for their needs due to the lower price for many everyday items. Different factors on the merchant’s side allow them to sell products at a lower price compared to a standard store and these cost savings are often passed to the end consumer.

Benefits of DoIT E-commerce to the merchant
End consumers are treated to lower prices and this is all due to reduced costs for the merchant. No sales staff is required for online retailing, and reduces labour cost. Electronic payments which are often automatically tracked and linked to accounting software results in reduced paper work and errors in data entry. Costs of maintenance of a physical store are also reduced, with the major cost of e-commerce going to warehousing and product storage.
E-commerce allows for highly reduces lead times, as well as the more efficient delivery of products.

E-commerce allows online merchants to stock a larger product range than a traditional store. Larger product range means that more products are suited to a larger consumer base and attains greater possible reach. E-commerce stores are also available from anywhere, interstate and international customers are no longer a missed segment and this results in a massively increased possible consumer base.

What is SEO? at Do IT Solutions

Search Engine Optimization or simply SEO, is the process of progressing the visibility of a website on natural/un-paid search engine result pages (SERPs), by combining search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make noticeable for search engine algorithms. Search engine optimization splits into two basic areas: on-page and off-page optimization. On-page optimization applies to website elements which consist of a web page, such as HTML code, textual content, and images. Off-page optimization applies, predominantly, to back links i.e; links pointing to the site which is being optimized, from other relevant websites.

Types of SEO
There are two major types of search engine optimization, white hat search engine optimization, and black hat. White hat SEO uses techniques and methods to improve the search engine rankings of a website which don’t run beyond search engine (mainly Google) guidelines. White hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. They have steady, gradual, but lasting growth in rankings. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. Black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links. They have quick, unpredictable, and short-lasting growth in rankings.

SEO Services
There are number of SEO services which help to enhance the organic search engine rankings of a website. These services include, but are not limited to, on-page optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

Who can use SEO?
If you have an online identity and you want that to be reachable to online searchers, you should use SEO service. If you own an e-commerce website, and you want more sales, you should consult the help of SEO consultants. For building brand and image makeover SEO services can be utilized. If you want to be popular among people and you have some message to publish, you can take professional SEO help. Small businesses who have limited budget for advertisement and looking for economical solution for new business leads can take SEO service. Medium size companies who want to cut budget on advertisement but they cannot afford dipping sales figure can use SEO service. Large enterprise looking for continual contact with customers and be on top in today’s race should consider professional SEO services. Even a movie can get better results if they use SEO service while they are spending a lot on other conventional method of advertisement. Very small budget of SEO can bring fantastic results.

SEO Accomplishment

SEO will improve the search engine friendliness of your website and your website’s ranking for a well-researched group of keywords over a period of months or years. It will advance your website rankings by utilizing a well planned and executed search engine optimization campaign, which will cost more than you would have guessed. It will supply well written, useful, helpful, entertaining or otherwise interesting content to mount a successful link building campaign which will result in ranking improvements. It will optimize your website’s textual content by combining a selected number of keywords into the text, and utilize the new text to develop an internal link structure which helps to magnify the importance of those keywords for the search engines.

Posted in SEO