Search Engine Optimization or simply SEO, is the process of progressing the visibility of a website on natural/un-paid search engine result pages (SERPs), by combining search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make noticeable for search engine algorithms. Search engine optimization splits into two basic areas: on-page and off-page optimization. On-page optimization applies to website elements which consist of a web page, such as HTML code, textual content, and images. Off-page optimization applies, predominantly, to back links i.e; links pointing to the site which is being optimized, from other relevant websites.
Types of SEO
There are two major types of search engine optimization, white hat search engine optimization, and black hat. White hat SEO uses techniques and methods to improve the search engine rankings of a website which don’t run beyond search engine (mainly Google) guidelines. White hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. They have steady, gradual, but lasting growth in rankings. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. Black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links. They have quick, unpredictable, and short-lasting growth in rankings.
SEO Services
There are number of SEO services which help to enhance the organic search engine rankings of a website. These services include, but are not limited to, on-page optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.
Who can use SEO?
If you have an online identity and you want that to be reachable to online searchers, you should use SEO service. If you own an e-commerce website, and you want more sales, you should consult the help of SEO consultants. For building brand and image makeover SEO services can be utilized. If you want to be popular among people and you have some message to publish, you can take professional SEO help. Small businesses who have limited budget for advertisement and looking for economical solution for new business leads can take SEO service. Medium size companies who want to cut budget on advertisement but they cannot afford dipping sales figure can use SEO service. Large enterprise looking for continual contact with customers and be on top in today’s race should consider professional SEO services. Even a movie can get better results if they use SEO service while they are spending a lot on other conventional method of advertisement. Very small budget of SEO can bring fantastic results.
SEO Accomplishment
SEO will improve the search engine friendliness of your website and your website’s ranking for a well-researched group of keywords over a period of months or years. It will advance your website rankings by utilizing a well planned and executed search engine optimization campaign, which will cost more than you would have guessed. It will supply well written, useful, helpful, entertaining or otherwise interesting content to mount a successful link building campaign which will result in ranking improvements. It will optimize your website’s textual content by combining a selected number of keywords into the text, and utilize the new text to develop an internal link structure which helps to magnify the importance of those keywords for the search engines.